Greenwashing has been characterized across a wide spectrum: from hypocrisy to fraud and everything in between. It is important to frame greenwashing appropriately and accurately because it affects what we do with it. The original concept of greenwashing is a company trying to convince consumers that it cares about the environment, when in reality its products and operations are harmful to the environment and only care about the bottom line. An oft-repeated example of greenwashing is a sign in a hotel asking guests to reuse their towels and sheets. The hotel is guilty of greenwashing because it wants us to think that it cares about the environment, when in reality, washing fewer clothes reduces the hotel's operating costs, and the energy and water savings are small compared to the overall negative environmental impact of operating the hotel. (Chris Fidler, Head of Global Industry Standards, CFA Institute)