In the changing landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise and weather becomes more unpredictable, the ripple effects touch all aspects of society, economy and lifestyle. It is noteworthy that the consequences of climate change also extend into the digital marketing space. Recently, while at Columbia Business School's Chief Marketing Officer program in New York, I attended a session on climate change and its role in business. This got me thinking about the implications for digital marketing specifically. Let's dive into the ways in which digital marketing strategies, consumer behavior and brand image are affected by the evolving climate crisis. (ELYSE FLYNN MEYER , more at prismglobalmarketing.com)