How asset managers and investors can identify legitimate carbon assets. The voluntary carbon credit market has recently come under fire for selling "junk" carbon offsets that don't actually provide additional emissions reductions, make exaggerated claims or inflate basic calculations. Analysis from The Guardian based in the UK, found that 78 % offset projects were "probably unsolicited", with the rest "potentially unsolicited" or of undetermined effectiveness. Carbon offsets offer credits to combat carbon emissions on a tonne-by-ton basis and are permanently phased out after use. They are one of the ways for society to become carbon neutral. Investment companies have also used carbon credits to offset the carbon footprint of their investment portfolio. (Jonathan Got, more at investmentexecutive.com)