A new 110-country study conducted by the Yale Program on Climate Change Communications in partnership with Meta offers insight into the opinions, attitudes, political preferences and behavior of Facebook users around the world. In a sea of misinformation about climate change, it can be difficult to gauge what people really think about the crisis and where they get their information from. Climate change is a separate topic on social media, with experts publishing reports analyzing people's attitudes to the topic online. For example, earlier this year a report by the Climate Action Against Disinformation Coalition revealed that X (formerly known as Twitter) is the worst platform when it comes to policies aimed at reducing misinformation. But it's not just a microblogging site that has its loopholes. In 2020, Meta (then called Facebook) she opened climate change center to combat misinformation but analysis published a year later, she found that the center had failed to fix the problem. Perhaps in an effort to do more, Meta's Data for Good platform teamed up with Rare's Center for Behavior and the Environment and the Yale Program on Climate Change Communication to find out what people really think about climate change and its effects. Research was conducted from August to September and included 139,136 Facebook users in 110 countries. The authors noted one limitation: since it was conducted on Facebook, a social media platform, "it likely underrepresents populations with lower income and literacy rates." (Author: Anay Mridul)
How do users of social networks perceive climate change? A new megastudy has the answers
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