With climate awareness and the pursuit of net zero emissions now firmly entrenched as an ESG aspect, law firms are now undergoing the same scrutiny that their multinational clients face. For most, if not all, law firms, the stance on climate change is now a hygiene factor. Across all sectors, adapting businesses and business models to thrive in (and survive the transition to) the 'zero' economy is a critical commercial imperative. It is also, especially in the transition period we are currently in, a communication imperative. Reputational risk is great. At first glance, however, it may seem that the legal sector has nothing to fear from the reputational point of view.