Many now know what they can personally do to live more sustainably. Ecological footprint offers a good guide to this. But striving for a sustainable lifestyle is always frustrating when sustainable options are complicated, expensive, or simply not available. Moreover, only a portion of society actively strives for a fair footprint.

This is where the handprint comes in. Handprint campaigns they change the framework so that sustainable behavior becomes easier, more obvious, cheaper, or the norm While a footprint only improves your personal environmental balance, a handprint affects the situation of several people.