An app has been launched that provides users with the carbon footprint of millions of supermarket products, recipes and ingredients, which can be accessed via in-app search or barcode scanning. Items displayed in the Reewild app carry a traffic light rating from A to E, indicating their impact on the environment, and a unique 'Carbon Calorie' value. Users receive recommendations for alternative, greener products to help activate a low-carbon diet and, after reducing their footprint, have access to exclusive discounts and promotions from sustainable brand partners such as Mindful Chef, Dash, Tenzing and Coco di Mama. (George Nott
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