IN to a new article published in a journal Geosphere Steph Courtney and Karen McNeal examine the effects of enhanced data visualization on the perception of evidence for climate change users. With a geoscience background and specialization in science education and communication, Courtney is passionate about improving understanding climatic changes by the public. "As scientists, we're excited and blown away, but it's not going to work for a lot of viewers," says Courtney. "Your communication goal is more important than how great you think your chart is." In this study, the team reconstructed three graphs from the Fifth Assessment Report of the Intergovernmental Panel on Climate Change (IPCC). They evaluated the impact of the redesign on the usability of the graph (ie, the ability of individuals to accurately and quickly extract information from it) and user perceptions of the credibility of scientists and climate change risk, which are correlated with knowledge and intention to act. The process was iterative, including two rounds of user testing followed by re-engineering and re-testing. Methods included a combination of surveys, eye tracking, activity ratings, and interviews. (Arianna Soldati, Geological Society of America)
Ensuring effective visual communication about climate change
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