The digital advertising industry has come a long way when it comes to recognizing the impact of its carbon footprint on the planet. June Cheung from Scope3 explores carbon reduction. I’ve been talking to agencies and brands about sustainable digital advertising for the past eight months, and in that short time I’ve seen a gradual shift in awareness and willingness to make the change. This is driven by the complementary dynamics of it being the right thing for the planet and good for business. Investors, employees and consumers are increasingly putting ESG pressure on companies, and green credentials are quickly becoming a must-have on the presentation table.

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