Sustainability will be a key theme at this year's Phocuswright Europe. Phocuswright, the world's leading authority on tourism research, has published its new report on green innovation ahead of the upcoming Phocuswright Europe conference, which takes place in Barcelona on 12-14 June. Sustainability will be a key theme at this year's Phocuswright Europe. Eugene Ko, director of marketing and communications at Phocuswright, said: “Climate change is now underway, which means tourism is at a crossroads; it can either take steps to become more sustainable through innovation – or be forced to do so through crises and regulation. Growing global action on climate change will create a variety of challenges for tourism – but travel companies must innovate now or these challenges will become more complex and fall behind.” A new Phocuswright report details the main drivers of change in the travel industry, as well as meaningful steps travel companies can take. (TradeArabia, Zawya)