{"id":5984,"date":"2023-07-21T07:04:01","date_gmt":"2023-07-21T05:04:01","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=5984"},"modified":"2023-07-21T07:04:01","modified_gmt":"2023-07-21T05:04:01","slug":"the-key-to-fighting-greenwashing-is-a-strengthened-marketing-team","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/en\/2023\/07\/21\/the-key-to-fighting-greenwashing-is-a-strengthened-marketing-team\/","title":{"rendered":"The key to fighting greenwashing? A strengthened marketing team"},"content":{"rendered":"<p>As more regulators take steps to crack down on green marketing in the Wild West, forward-thinking companies are rethinking how they communicate green initiatives to external audiences. For many, \u201cgreen-blushing\u201d\u2014or the act of playing it safe by not making any environmental claims at all\u2014is no longer an option. Green products are in high demand today. According to a recent study by McKinsey and NielsenIQ, products promoted as sustainable have seen a cumulative increase of 28% over the past five years, compared to 20% for products without such claims. Increasingly savvy consumers want to know about the eco-friendly options that exist, and the vast majority also want to know what makes them \u201cgreen.\u201d (<em>Vanessa Chris<\/em>)<\/p>","protected":false},"excerpt":{"rendered":"<p>As more regulators take steps to crack down on green marketing in the Wild West, forward-thinking companies are rethinking how they communicate green initiatives to external audiences. For many, \u201egreen-blushing\u201c\u2014or the act of playing it safe by not making any environmental claims at all\u2014is no longer an option. Green products are in high demand today. According to a recent [\u2026]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5984","post","type-post","status-publish","format-standard","hentry","category-klimaticka-zmena"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/5984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/comments?post=5984"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/5984\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/media?parent=5984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/categories?post=5984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/tags?post=5984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}