{"id":4354,"date":"2023-06-13T11:02:45","date_gmt":"2023-06-13T09:02:45","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=4354"},"modified":"2023-06-13T19:58:29","modified_gmt":"2023-06-13T17:58:29","slug":"yes-you-can-reduce-carbon-in-advertising-without-affecting-costs-or-performance","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/en\/2023\/06\/13\/yes-you-can-reduce-carbon-in-advertising-without-affecting-costs-or-performance\/","title":{"rendered":"Yes, you can reduce carbon in ads without affecting cost or performance"},"content":{"rendered":"<p dir=\"ltr\">Private jets, cars, cow farts \u2013 we all know things that are really bad for the planet. And then there&#039;s digital advertising. A recent report from Purpose Disruptors suggests that advertising adds a further 32 % to the annual carbon footprint of each person in the UK, with a significant chunk coming from the significant computing power required to power online advertising campaigns. It means a typical advertising campaign emits around 5.4 tonnes of carbon dioxide \u2013 more than half of what the average UK consumer produces in a year. (<em>Claire Gleeson-Landry)<\/em><\/p>\n<p dir=\"ltr\"><em><strong>&quot;by clicking on the title of the article, you will be redirected to the entire article&quot;<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00fakromn\u00e9 \u200b\u200blietadl\u00e1, aut\u00e1, kravsk\u00e9 prdy \u2013 v\u0161etci pozn\u00e1me veci, ktor\u00e9 s\u00fa skuto\u010dne zl\u00e9 pre plan\u00e9tu.\u00a0A potom je tu digit\u00e1lna reklama.\u00a0Ned\u00e1vna spr\u00e1va od Purpose Disruptors nazna\u010duje, \u017ee reklama prid\u00e1va \u010fal\u0161\u00edch 32 % k ro\u010dnej uhl\u00edkovej stope ka\u017ed\u00e9ho \u010dloveka v Spojenom kr\u00e1\u013eovstve, pri\u010dom poriadny kus poch\u00e1dza z v\u00fdznamn\u00e9ho v\u00fdpo\u010dtov\u00e9ho v\u00fdkonu potrebn\u00e9ho na poh\u00e1\u0148anie online reklamn\u00fdch kampan\u00ed. Znamen\u00e1 [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4354","post","type-post","status-publish","format-standard","hentry","category-znizovanie_co2_cdr_ccs_ccu_dac"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/4354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/comments?post=4354"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/4354\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/media?parent=4354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/categories?post=4354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/tags?post=4354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}