{"id":4192,"date":"2023-06-09T06:13:18","date_gmt":"2023-06-09T04:13:18","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=4192"},"modified":"2023-06-09T20:22:01","modified_gmt":"2023-06-09T18:22:01","slug":"why-carbon-reduction-must-be-the-next-step-in-sustainable-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/en\/2023\/06\/09\/why-carbon-reduction-must-be-the-next-step-in-sustainable-digital-advertising\/","title":{"rendered":"Why carbon reduction must be the next step in sustainable digital advertising"},"content":{"rendered":"<p><b>The digital advertising industry has come a long way when it comes to recognizing the impact of its carbon footprint on the planet.\u00a0<\/b><b>June Cheung<\/b><b> from Scope3 explores carbon reduction.\u00a0<\/b>I\u2019ve been talking to agencies and brands about sustainable digital advertising for the past eight months, and in that short time I\u2019ve seen a gradual shift in awareness and willingness to make the change. This is driven by the complementary dynamics of it being the right thing for the planet and good for business. Investors, employees and consumers are increasingly putting ESG pressure on companies, and green credentials are quickly becoming a must-have on the presentation table.<\/p>\n<p><em><strong>&quot;by clicking on the title of the article, you will be redirected to the entire article&quot;<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Odvetvie digit\u00e1lnej reklamy pre\u0161lo dlh\u00fa cestu, pokia\u013e ide o rozpoznanie vplyvu jeho uhl\u00edkovej stopy na plan\u00e9tu.\u00a0June Cheung zo Scope3 sk\u00fama redukciu uhl\u00edka.\u00a0Posledn\u00fdch osem mesiacov vediem rozhovory s agent\u00farami a zna\u010dkami o udr\u017eate\u013enej digit\u00e1lnej reklame a za ten kr\u00e1tky \u010das som si v\u0161imol postupn\u00fa zmenu v povedom\u00ed a ochote uskuto\u010dni\u0165 zmenu. To je poh\u00e1\u0148an\u00e9 komplement\u00e1rnou dynamikou [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4192","post","type-post","status-publish","format-standard","hentry","category-znizovanie_co2_cdr_ccs_ccu_dac"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/4192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/comments?post=4192"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/4192\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/media?parent=4192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/categories?post=4192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/tags?post=4192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}