{"id":23959,"date":"2024-01-23T21:47:52","date_gmt":"2024-01-23T20:47:52","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=23959"},"modified":"2024-01-23T21:47:52","modified_gmt":"2024-01-23T20:47:52","slug":"learn-about-greenwashing-consumer-experiences-in-the-eu-and-the-usa","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/en\/2024\/01\/23\/learn-about-greenwashing-consumer-experiences-in-the-eu-and-the-usa\/","title":{"rendered":"Do you know greenwashing? Consumer experience in the EU and the US"},"content":{"rendered":"<p><span lang=\"EN-GB\">It is the year 2024 and\u00a0<\/span><span lang=\"EN-US\">companies unbelievably continue to mislead consumers with false green claims in a shady attempt to increase their profits. Greenwashing is everywhere. Even companies that sell the most mundane things - straws, cups, water bottles - are equipped with the best marketing techniques to confuse,\u00a0 <\/span><span lang=\"EN-GB\">they manipulate and drive consumers into absolute madness.\u00a0<\/span><span lang=\"EN-US\"><span lang=\"EN-GB\">Believe it or not, in the US<\/span><\/span><span lang=\"EN-GB\">\u00a0indeed, people camp outside stores to get a reusable cup\u00a0<\/span><span lang=\"EN-GB\">&#8230;<\/span><\/p>\n<p><span>Consumers often rely on the information companies choose to present when making purchases. And they are overwhelmed by the amount of green advertising in the products.\u00a0<\/span><span>BEUC November study<\/span><span>\u00a0- along with\u00a0<\/span><span>ICRT<\/span><span>\u00a0\u2013 in 16 European countries, as well as in the USA, Canada and Oceania, it focused on the perception of ecological claims by consumers. It turns out that on both sides of the Atlantic, consumers are looking for environmental information when making purchasing decisions. However, many understandably have no idea how it works.\u00a0<\/span>More than 65 % Europeans and around 40 % Americans report that they know very little about the requirements that companies must comply with in order to use environmental claims.<\/p>\n<p><span>What most of us don&#039;t realize is that the banana we bought in the supermarket labeled as &#039;carbon neutral&#039; relies on carbon offsets to make that claim and still emits CO\u00a0<\/span><sub><span>2<\/span><\/sub><span>\u00a0. Such misleading claims encourage consumers to continue making unsustainable purchases that slow down the fight against the climate crisis. (<em>Sandra Lima<\/em>)<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s 2024, and companies are incredibly continuing to mislead consumers with false green claims in a shady attempt to increase their profits. Greenwashing is everywhere. Even companies that sell the most mundane things \u2013 straws, cups, water bottles \u2013 are equipped with the best marketing techniques to confuse, manipulate, and drive consumers into absolute madness. Believe it or not, in [\u2026]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-23959","post","type-post","status-publish","format-standard","hentry","category-greenwashing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/23959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/comments?post=23959"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/posts\/23959\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/media?parent=23959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/categories?post=23959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/en\/wp-json\/wp\/v2\/tags?post=23959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}