A new $2.5 million advertising campaign in six swing states will focus on the impact of climate change on children. Science Mums, an independent group founded in 2021 by climate scientists, is launching a campaign to link global warming to "unnatural disasters" - floods, fires and other extreme weather - and highlight their effects on families.

"Climate sounds like a big, intractable problem. But really, protecting our children is much more personal and much more important right now and the decisions we're making," said Joellen Russell, a climate scientist at the University of Arizona.

"Unnatural disasters caused by climate change are destroying the places we love and robbing our children of the safe and beautiful world they deserve," she said. "They are constantly reshaping our children's memories—of the things we had as children that we cannot, because it is not available, give to our own children." (ADAM ATON, E&E NEWS, more at scientificamerican.com)