Pessimistic warnings about climate change do not work

If you want to communicate effectively about climate change and global warming, it's important to tailor your message to your target audience and goals. Researchers have created an app to help people who want to raise awareness about climate issues. The tool aims to maximize support, whether the users are researchers, politicians, policy makers or legislators. 59,000 people participated in surveys as part of the work to create the app, and Norway was among the 63 countries involved. (More on issues.fr)