{"id":39461,"date":"2026-09-13T11:04:32","date_gmt":"2026-09-13T09:04:32","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=39461"},"modified":"2026-09-13T11:05:45","modified_gmt":"2026-09-13T09:05:45","slug":"klimaticke-dezinformacie-a-zelena-transformacia","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/ar\/2026\/09\/13\/klimaticke-dezinformacie-a-zelena-transformacia\/","title":{"rendered":"\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u062e \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u062e\u0636\u0631"},"content":{"rendered":"

\u064a\u0634\u0643\u0644 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0631\u0648\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u0648\u0627\u0644\u0643\u0627\u0630\u0628\u0629 \u062d\u0648\u0644 \u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u062e \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0623\u062d\u062f \u0623\u062e\u0637\u0631 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u062e\u0636\u0631\u060c \u0648\u0635\u0646\u0639 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629\u060c \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062f\u064a\u0645\u0642\u0631\u0627\u0637\u064a\u0629 \u0644\u0644\u0645\u062c\u062a\u0645\u0639. \u0623\u062e\u0628\u0627\u0631<\/a><\/span> \u0639\u0646 glob\u00e1lnych rizik\u00e1ch Svetov\u00e9ho ekonomick\u00e9ho f\u00f3ra pre rok 2024 s\u00fa dezinform\u00e1cie a misinform\u00e1cie vyhodnoten\u00e9 ako najrozsiahlej\u0161ie kr\u00e1tkodob\u00e9 riziko<\/strong> pre nasleduj\u00face dva roky, zatia\u013e \u010do environment\u00e1lne hrozby predstavuj\u00fa najz\u00e1va\u017enej\u0161ie dlhodob\u00e9 riziko<\/strong> v horizonte desiatich rokov. Prep\u00e1janie t\u00fdchto dvoch oblast\u00ed ukazuje, \u017ee rie\u0161enie ekologickej kr\u00edzy je priamo z\u00e1visl\u00e9 od ochrany integrity informa\u010dn\u00e9ho prostredia.<\/p>\n

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Rozdiel medzi misinform\u00e1ciami a dezinform\u00e1ciami<\/strong><\/p>\n

Na efekt\u00edvne \u010delenie t\u00fdmto hrozb\u00e1m je potrebn\u00e9 presne rozli\u0161ova\u0165 medzi dvoma z\u00e1kladn\u00fdmi formami nespr\u00e1vnych inform\u00e1ci\u00ed:<\/p>\n

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  • Misinform\u00e1cie (ne\u00famyseln\u00e9 zav\u00e1dzanie):<\/strong> Predstavuj\u00fa overite\u013ene nepravdiv\u00fd alebo zav\u00e1dzaj\u00faci obsah, ktor\u00fd sa \u0161\u00edri bez \u00famyslu sp\u00f4sobi\u0165 \u0161kodu<\/strong>. \u010casto vznikaj\u00fa z nedorozumen\u00ed, zastaran\u00fdch vedomost\u00ed alebo nespr\u00e1vnej interpret\u00e1cie d\u00e1t. Pr\u00edkladom je tvrdenie, \u017ee s\u00fa\u010dasn\u00e9 otep\u013eovanie nie je zabrinuj\u00face, preto\u017ee teplota Zeme sa menila aj v minulosti; hoci s\u00fa prirodzen\u00e9 v\u00fdkyvy kl\u00edmy faktom, toto tvrdenie ignoruje, \u017ee dne\u0161n\u00e9 otep\u013eovanie je sp\u00f4soben\u00e9 \u013eudskou \u010dinnos\u0165ou.<\/li>\n
  • Dezinform\u00e1cie (\u00famyseln\u00e9 klamstvo):<\/strong> Ide o nepravdiv\u00fd alebo manipulovan\u00fd obsah, ktor\u00fd je vytvoren\u00fd a \u0161\u00edren\u00fd s cie\u013eom \u00famyselne oklama\u0165, manipulova\u0165 alebo sp\u00f4sobi\u0165 \u0161kodu<\/strong>. Tieto kampane s\u00fa zvy\u010dajne motivovan\u00e9 politick\u00fdmi, finan\u010dn\u00fdmi alebo ideologick\u00fdmi z\u00e1ujmami. Typick\u00fdm pr\u00edkladom s\u00fa falo\u0161n\u00e9 narat\u00edvy ozna\u010duj\u00face obnovite\u013en\u00e9 zdroje energie za podvod \u010di nefunk\u010dn\u00e9 rie\u0161enia, \u010do m\u00e1 za cie\u013e spochybni\u0165 zmysel klimatick\u00fdch opatren\u00ed.<\/li>\n<\/ul>\n
    \n

    Technologick\u00e9 pr\u00ed\u010diny a dynamika \u0161\u00edrenia<\/strong><\/p>\n

    Rapidn\u00fd rozvoj digit\u00e1lnych platforiem a soci\u00e1lnych siet\u00ed z\u00e1sadne zmenil sp\u00f4sob, ak\u00fdm sa inform\u00e1cie \u0161\u00edria. Algoritmick\u00e1 architekt\u00fara platforiem ako Facebook, X, YouTube \u010di TikTok prioritizuje obsah, ktor\u00fd vyvol\u00e1va siln\u00e9 em\u00f3cie, kontroverzie alebo polariz\u00e1ciu, ke\u010f\u017ee ich obchodn\u00fd model je zalo\u017een\u00fd na maximaliz\u00e1cii zapojenia pou\u017e\u00edvate\u013eov. Vyv\u00e1\u017een\u00e9 a vedecky podlo\u017een\u00e9 inform\u00e1cie tak \u010dasto ustupuj\u00fa senza\u010dn\u00fdm tvrdeniam.<\/p>\n

    Tento hroziv\u00fd trend v\u00fdrazne zr\u00fdch\u013euje nastupuj\u00faca generat\u00edvna umel\u00e1 inteligencia (AI)<\/strong>. Umo\u017e\u0148uje r\u00fdchlo a s n\u00edzkymi n\u00e1kladmi generova\u0165 presved\u010div\u00fd textov\u00fd, obrazov\u00fd alebo video obsah. Po\u010das extr\u00e9mnych v\u00fdkyvov po\u010dasia, kedy po\u017eiadavky verejnosti po inform\u00e1ci\u00e1ch prudko rast\u00fa, dok\u00e1\u017ee AI zaplni\u0165 informa\u010dn\u00e9 v\u00e1kuum nekvalitn\u00fdmi alebo vytvoren\u00fdmi spr\u00e1vami sk\u00f4r, ne\u017e stihn\u00fa zareagova\u0165 ofici\u00e1lne in\u0161tit\u00facie. Automatizovan\u00e9 \u00fa\u010dty a algoritmy n\u00e1sledne tento obsah cielene \u0161\u00edria v uzavret\u00fdch komunika\u010dn\u00fdch skupin\u00e1ch (tzv. „echo chambers“).<\/p>\n

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    Psychologick\u00e9 a soci\u00e1lno-politick\u00e9 faktory<\/strong><\/p>\n

    Zranite\u013enos\u0165 vo\u010di zav\u00e1dzaj\u00facim narat\u00edvom je zakorenen\u00e1 aj v \u013eudskej psychol\u00f3gii a soci\u00e1lnych \u0161trukt\u00farach:<\/p>\n

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    1. Emocion\u00e1lne sp\u00fa\u0161\u0165a\u010de:<\/strong> Pocity strachu, hnevu \u010di \u00fazkosti zni\u017euj\u00fa schopnos\u0165 kritick\u00e9ho \u00fasudku. Katastrofick\u00e9 alebo naopak prehnane optimistick\u00e9 spr\u00e1vy sa \u0161\u00edria r\u00fdchlej\u0161ie bez predch\u00e1dzaj\u00faceho overenia.<\/li>\n
    2. Kognit\u00edvne skreslenia:<\/strong> Potvrdzuj\u00face skreslenie<\/strong> (confirmation bias<\/em>) vedie \u013eud\u00ed k akceptovaniu inform\u00e1ci\u00ed, ktor\u00e9 zodpovedaj\u00fa ich presved\u010deniu, zatia\u013e \u010do ukotvenie<\/strong> (anchoring bias<\/em>) sp\u00f4sobuje, \u017ee sa pevne dr\u017eia prvotnej inform\u00e1cie, aj ke\u010f bola nesk\u00f4r vyvr\u00e1ten\u00e1. Prid\u00e1va sa aj efekt opakovania<\/strong>, pri ktorom opakovan\u00e9 vystavenie klamstvu zvy\u0161uje jeho vn\u00edman\u00fa d\u00f4veryhodnos\u0165.<\/li>\n
    3. Soci\u00e1lna identita a d\u00f4vera v in\u0161tit\u00facie:<\/strong> Vn\u00edmanie klimatick\u00fdch polit\u00edk je silne podmienen\u00e9 politickou pr\u00edslu\u0161nos\u0165ou a mierou d\u00f4very v org\u00e1ny verejnej moci. Prieskum Eurobarometer ukazuje, \u017ee hoci 85 % Eur\u00f3panov pova\u017euje klimatick\u00fa zmenu za z\u00e1va\u017en\u00fd probl\u00e9m, d\u00f4vera v n\u00e1rodn\u00e9 vl\u00e1dy dosahuje len pribli\u017ene 36 %, k\u00fdm d\u00f4vera v Eur\u00f3psku \u00faniu je na \u00farovni 52 %. V prostred\u00ed s n\u00edzkou d\u00f4verou dezinform\u00e1cie \u013eah\u0161ie nach\u00e1dzaj\u00fa \u00farodn\u00fa p\u00f4du a m\u00f4\u017eu spoma\u013eova\u0165 schva\u013eovacie procesy \u010di vyvol\u00e1va\u0165 odpor vo\u010di zelenej infra\u0161trukt\u00fare.<\/li>\n<\/ol>\n
      \n

      Strat\u00e9gie a reakcia Eur\u00f3pskej \u00fanie<\/strong><\/p>\n

      Na ochranu informa\u010dnej integrity vyvinula E\u00da komplexn\u00fa strat\u00e9giu kombiluj\u00facu regul\u00e1ciu, monitorovanie a v\u00fdskum:<\/p>\n

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      • Regula\u010dn\u00e9 r\u00e1mce (DSA a K\u00f3dex postupu):<\/strong> Akt o digit\u00e1lnych slu\u017eb\u00e1ch (Digital Services Act<\/em> \u2013 DSA) uklad\u00e1 ve\u013ek\u00fdm online platform\u00e1m povinnos\u0165 posudzova\u0165 a zni\u017eova\u0165 syst\u00e9mov\u00e9 rizik\u00e1 spojen\u00e9 so \u0161\u00edren\u00edm \u0161kodliv\u00e9ho obsahu. Dop\u013a\u0148a ho K\u00f3dex postupu proti dezinform\u00e1ci\u00e1m, ktor\u00fd po\u017eaduje transparentnos\u0165 pri moderovan\u00ed obsahu a presn\u00e9 zast\u00fapenie klimatickej vedy.<\/li>\n
      • Monitorovacie \u0161trukt\u00fary:<\/strong> Eur\u00f3pske pozorovate\u013esk\u00e9 centrum pre digit\u00e1lne m\u00e9di\u00e1 (EDMO<\/strong>) sp\u00e1ja nez\u00e1visl\u00fdch v\u00fdskumn\u00edkov a overovate\u013eov faktov na odha\u013eovanie koordinovan\u00fdch dezinforma\u010dn\u00fdch kampan\u00ed. N\u00e1stroje dop\u013a\u0148a aj iniciat\u00edva European Democracy Shield<\/em>.<\/li>\n
      • Komunika\u010dn\u00e9 met\u00f3dy („Prebunking“ a „Debunking“):<\/strong> E\u00da kombinuje vyvracanie nepr\u00e1vd (debunking<\/em>) s prevent\u00edvnym varovan\u00edm verejnosti pred manipul\u00e1ciami (prebunking<\/em>).<\/li>\n
      • V\u00fdskum a vzdel\u00e1vanie (Horizon Europe a ECF4CLIM):<\/strong> R\u00e1mcov\u00fd program Horizon Europe (napr. Cluster 5) financuje v\u00fdskum soci\u00e1lnych rozmerov zelenej transform\u00e1cie. Pr\u00edkladom z praxe je projekt ECF4CLIM<\/strong>, ktor\u00fd vyv\u00edja eur\u00f3psky r\u00e1mec kompetenci\u00ed pre udr\u017eate\u013enos\u0165 v \u0161kolstve. Zap\u00e1jan\u00edm \u0161tudentov a miestnych komun\u00edt do pr\u00e1ce s re\u00e1lnymi d\u00e1tami zvy\u0161uje klimatick\u00fa a medi\u00e1lnu gramotnos\u0165, \u010d\u00edm zni\u017euje z\u00e1vislos\u0165 od polarizovan\u00fdch narat\u00edvov.<\/li>\n<\/ul>\n

        \u00daspech zelenej transform\u00e1cie nez\u00e1vis\u00ed len od technologick\u00fdch inov\u00e1ci\u00ed, ale aj od vytvorenia transparentn\u00e9ho a d\u00f4veryhodn\u00e9ho informa\u010dn\u00e9ho prostredia. Zabezpe\u010denie pr\u00edstupu k presn\u00fdm inform\u00e1ci\u00e1m, podpora kritick\u00e9ho myslenia a uplat\u0148ovanie princ\u00edpov Deklar\u00e1cie z COP30 o informa\u010dnej integrite<\/em> s\u00fa k\u013e\u00fa\u010dov\u00fdmi krokmi k posilneniu demokratickej konsolid\u00e1cie a dosiahnutiu klimatick\u00fdch cie\u013eov. JRi&CO2AI\u00a0<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"

        \u0160\u00edrenie zav\u00e1dzaj\u00facich a nepravdiv\u00fdch narat\u00edvov o klimatickej zmene a ekologick\u00fdch politik\u00e1ch predstavuje jednu z najz\u00e1va\u017enej\u0161\u00edch syst\u00e9mov\u00fdch hrozieb pre \u00faspech zelenej transform\u00e1cie, tvorbu polit\u00edk zalo\u017een\u00fdch na d\u00f4kazoch a demokratick\u00fa odolnos\u0165 spolo\u010dnosti. Pod\u013ea Spr\u00e1vy o<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39461","post","type-post","status-publish","format-standard","hentry","category-klimaticka-zmena"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/39461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/comments?post=39461"}],"version-history":[{"count":3,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/39461\/revisions"}],"predecessor-version":[{"id":39464,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/39461\/revisions\/39464"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/media?parent=39461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/categories?post=39461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/tags?post=39461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}