{"id":33734,"date":"2025-02-01T08:56:37","date_gmt":"2025-02-01T07:56:37","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=33734"},"modified":"2025-02-01T08:57:05","modified_gmt":"2025-02-01T07:57:05","slug":"pristupy-eu-a-spojeneho-kralovstva-k-presadzovaniu-greenwashingu-na-financnom-trhu","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/ar\/2025\/02\/01\/pristupy-eu-a-spojeneho-kralovstva-k-presadzovaniu-greenwashingu-na-financnom-trhu\/","title":{"rendered":"\u0646\u0647\u062c \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0633\u064a\u0627\u0633\u0629 \u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0627\u0644\u064a\u0629"},"content":{"rendered":"<p><a href=\"https:\/\/euagenda.eu\/publications\/download\/613989\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">\u0648\u062b\u064a\u0642\u0629<\/span><\/a> <strong>\u064a\u0642\u0627\u0631\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0628\u064a\u0646 \u0646\u0647\u062c \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a.<\/strong> \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a. \u0648\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0628\u0646\u0648\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u0648\u0644\u0627\u064a\u062a\u064a\u0646 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u062a\u064a\u0646.<!--more--> Dokument sa zameriava na pr\u00edstup regul\u00e1torov k greenwashingu vo finan\u010dn\u00fdch in\u0161tit\u00faci\u00e1ch a <strong>nesk\u00fama regul\u00e1ciu vyhl\u00e1sen\u00ed o udr\u017eate\u013enosti zo strany spolo\u010dnost\u00ed v re\u00e1lnej ekonomike<\/strong>.<\/p>\n<p><strong>\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u062b\u064a\u0642\u0629:<\/strong><\/p>\n<ul>\n<li><strong>Defin\u00edcia greenwashingu:<\/strong>\n<ul>\n<li>Pod\u013ea FCA (Financial Conduct Authority &#8211; \u00darad pre finan\u010dn\u00fd trh v Spojenom kr\u00e1\u013eovstve), <strong>greenwashing s\u00fa odkazy na environment\u00e1lne alebo soci\u00e1lne charakteristiky produktu alebo slu\u017eby, ktor\u00e9 nie s\u00fa v s\u00falade s t\u00fdmito charakteristikami a s\u00fa nespravodliv\u00e9, nejasn\u00e9 alebo zav\u00e1dzaj\u00face<\/strong>.<\/li>\n<li>Pod\u013ea eur\u00f3pskych org\u00e1nov doh\u013eadu (ESA), <strong>greenwashing je praktika, pri ktorej vyhl\u00e1senia, akcie alebo komunik\u00e1cie s\u00favisiace s udr\u017eate\u013enos\u0165ou jasne a spravodlivo nereflektuj\u00fa profil udr\u017eate\u013enosti subjektu, finan\u010dn\u00e9ho produktu alebo slu\u017eby<\/strong>. T\u00e1to praktika m\u00f4\u017ee by\u0165 zav\u00e1dzaj\u00faca pre spotrebite\u013eov, investorov alebo in\u00fdch \u00fa\u010dastn\u00edkov trhu.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Regula\u010dn\u00fd pr\u00edstup:<\/strong>\n<ul>\n<li><strong>FCA zaviedla \u0161pecifick\u00e9 &#8222;pravidlo proti greenwashingu&#8220;<\/strong> do svojej pr\u00edru\u010dky. Toto pravidlo vy\u017eaduje, aby firmy zabezpe\u010dili, \u017ee ak\u00fdko\u013evek odkaz na charakteristiky udr\u017eate\u013enosti produktu alebo slu\u017eby je v s\u00falade s charakteristikami produktu a je spravodliv\u00fd, jasn\u00fd a nezav\u00e1dzaj\u00faci.<\/li>\n<li><strong>ESA nezaviedli \u0161pecifick\u00e9 pravidlo proti greenwashingu<\/strong>, ale uv\u00e1dzaj\u00fa, \u017ee existuj\u00face predpisy E\u00da u\u017e obsahuj\u00fa ustanovenia proti zav\u00e1dzaj\u00facim inform\u00e1ci\u00e1m a pre \u0161pecifick\u00e9 po\u017eiadavky na zverej\u0148ovanie inform\u00e1ci\u00ed o udr\u017eate\u013enosti.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rozdiely v pr\u00edstupe:<\/strong>\n<ul>\n<li><strong>FCA sa zameriava v\u00fdlu\u010dne na odkazy na produkty alebo slu\u017eby<\/strong>, zatia\u013e \u010do ESA sa zameriavaj\u00fa na produkty, slu\u017eby a tie\u017e na \u00farove\u0148 subjektu.<\/li>\n<li><strong>Defin\u00edcia FCA je \u010disto objekt\u00edvna<\/strong>, zatia\u013e \u010do defin\u00edcia ESA odkazuje na subjekt\u00edvne vn\u00edmanie spotrebite\u013eov a investorov.<\/li>\n<li><strong>FCA vyu\u017e\u00edva pr\u00edstup zalo\u017een\u00fd na princ\u00edpoch a v\u00fdsledkoch<\/strong>, zatia\u013e \u010do ESA vyu\u017e\u00edvaj\u00fa pr\u00edstup zalo\u017een\u00fd na rizik\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Podobnosti v pr\u00edstupe:<\/strong>\n<ul>\n<li>Oba pr\u00edstupy zd\u00f4raz\u0148uj\u00fa d\u00f4le\u017eitos\u0165 <strong>pravdiv\u00fdch, jasn\u00fdch, a nezav\u00e1dzaj\u00facich inform\u00e1ci\u00ed<\/strong>.<\/li>\n<li>Oba pr\u00edstupy poukazuj\u00fa na <strong>zav\u00e1dzaj\u00face a ne\u00fapln\u00e9 tvrdenia, nedostatok zmyslupln\u00e9ho porovnania a zav\u00e1dzaj\u00face vizu\u00e1lne prezent\u00e1cie<\/strong> ako pr\u00edklady greenwashingu.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Oblasti, na ktor\u00e9 sa zameriavaj\u00fa ESA a FCA:<\/strong>\n<ul>\n<li><strong>FCA<\/strong>: Komunik\u00e1cia s klientmi v Spojenom kr\u00e1\u013eovstve o finan\u010dn\u00fdch produktoch a slu\u017eb\u00e1ch, vr\u00e1tane finan\u010dn\u00fdch propaga\u010dn\u00fdch materi\u00e1lov.<\/li>\n<li><strong>EBA (European Banking Authority &#8211; Eur\u00f3psky org\u00e1n pre bankovn\u00edctvo)<\/strong>: Marketingov\u00e9 praktiky, zelen\u00e9 \u00favery, hypot\u00e9ky, vklady, dlhopisy, sekuritiz\u00e1cie, \u00favery a dlhopisy spojen\u00e9 s udr\u017eate\u013enos\u0165ou, finan\u010dn\u00e9 poradenstvo, tvrdenia o s\u00fa\u010dasn\u00fdch charakteristik\u00e1ch udr\u017eate\u013enosti, v\u00fdsledkoch a z\u00e1v\u00e4zkoch do bud\u00facnosti.<\/li>\n<li><strong>ESMA (European Securities and Markets Authority &#8211; Eur\u00f3psky org\u00e1n pre cenn\u00e9 papiere a trhy)<\/strong>: Zverej\u0148ovanie inform\u00e1ci\u00ed o udr\u017eate\u013enosti emitentov, prospekty, reklamy, zverej\u0148ovanie inform\u00e1ci\u00ed o investi\u010dnom mana\u017emente, \u010dinnosti t\u00fdkaj\u00face sa investovania, a n\u00e1zvy a zverej\u0148ovanie inform\u00e1ci\u00ed o referen\u010dn\u00fdch hodnot\u00e1ch.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Odpor\u00fa\u010dan\u00e9 postupy pre zmiernenie rizika greenwashingu<\/strong>:\n<ul>\n<li>Zlep\u0161enie <strong>vn\u00fatornej spr\u00e1vy a procesov<\/strong>.<\/li>\n<li>Zlep\u0161enie spracovania a <strong>overovania \u00fadajov o ESG<\/strong>.<\/li>\n<li><strong>Extern\u00e1 valid\u00e1cia<\/strong> procesov a tvrden\u00ed.<\/li>\n<li>D\u00f4kladn\u00e9 zv\u00e1\u017eenie <strong>\u017eivotn\u00e9ho cyklu produktov<\/strong>.<\/li>\n<li>Poskytovanie <strong>jasn\u00fdch krit\u00e9ri\u00ed a defin\u00edci\u00ed<\/strong> pre produkty ozna\u010den\u00e9 ako zelen\u00e9 alebo udr\u017eate\u013en\u00e9.<\/li>\n<li><strong>Opatrnos\u0165 pri pou\u017e\u00edvan\u00ed ambici\u00f3znych vyhl\u00e1sen\u00ed<\/strong> v reklame.<\/li>\n<\/ul>\n<\/li>\n<li><strong>D\u00f4le\u017eitos\u0165 s\u00faladu:<\/strong>\n<ul>\n<li>Firmy p\u00f4sobiace v oboch jurisdikci\u00e1ch by mali <strong>zoh\u013eadni\u0165 usmernenia FCA a ESA<\/strong>, aby zabezpe\u010dili s\u00falad s po\u017eiadavkami.<\/li>\n<li>Firmy by mali <strong>zlep\u0161i\u0165 svoje syst\u00e9my riadenia riz\u00edk a postupy<\/strong> s\u00favisiace s greenwashingom.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Dokument zd\u00f4raz\u0148uje, \u017ee hoci E\u00da a Spojen\u00e9 kr\u00e1\u013eovstvo maj\u00fa podobn\u00e9 ch\u00e1panie greenwashingu, <strong>ich pr\u00edstupy k regul\u00e1cii sa l\u00ed\u0161ia<\/strong>. Spojen\u00e9 kr\u00e1\u013eovstvo zaviedlo \u0161pecifick\u00e9 pravidlo proti greenwashingu, zatia\u013e \u010do E\u00da sa spolieha na existuj\u00face pr\u00e1vne predpisy a usmernenia. Napriek rozdielom v pr\u00edstupe, <strong>oba syst\u00e9my zd\u00f4raz\u0148uj\u00fa d\u00f4le\u017eitos\u0165 transparentnosti, presnosti a zodpovednosti pri komunik\u00e1cii o udr\u017eate\u013enosti<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dokument porovn\u00e1va pr\u00edstupy Eur\u00f3pskej \u00fanie (E\u00da) a Spojen\u00e9ho kr\u00e1\u013eovstva (UK) k regul\u00e1cii greenwashingu vo finan\u010dnom sektore. Cie\u013eom je pom\u00f4c\u0165 bank\u00e1m orientova\u0165 sa v regula\u010dn\u00fdch r\u00e1mcoch, najm\u00e4 ak p\u00f4sobia v oboch jurisdikci\u00e1ch.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-33734","post","type-post","status-publish","format-standard","hentry","category-greenwashing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/33734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/comments?post=33734"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/33734\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/media?parent=33734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/categories?post=33734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/tags?post=33734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}