{"id":30201,"date":"2024-09-10T08:44:10","date_gmt":"2024-09-10T06:44:10","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=30201"},"modified":"2024-09-10T09:57:16","modified_gmt":"2024-09-10T07:57:16","slug":"green-claims-nove-usmernenia-eu-proti-greenwashingu","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/ar\/2024\/09\/10\/green-claims-nove-usmernenia-eu-proti-greenwashingu\/","title":{"rendered":"\u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629: \u062a\u0648\u062c\u064a\u0647\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0644\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a"},"content":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0623\u062f\u0649 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\u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u062d\u062f \u062d\u062a\u0649 \u0627\u0644\u0622\u0646 \u0647\u0648 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0630\u064a \u064a\u062d\u0638\u0631 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u062f\u0639\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0645\u0627\u062f\u0629 2 \u0645\u0646 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0627\u062a\u062d\u0627\u062f\u064a \u0644\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0644\u0629. \u0644\u0627 \u062a\u0648\u062c\u062f \u062d\u0627\u0644\u064a\u064b\u0627 \u0642\u0648\u0627\u0639\u062f \u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u0645\u0633\u0627.<em>\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u062f\u064a\u0641\u064a\u062f \u0643\u0648\u0646\u0631\u0627\u062b\u060c \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0643\u0631\u064a\u0633\u062a\u064a\u0627\u0646 \u0632\u064a\u0645\u0631\u060c \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 <a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=8d4af2b8-471a-40ad-83a0-725713a2632b&amp;utm_source=Lexology+Daily+Newsfeed&amp;utm_medium=HTML+email&amp;utm_campaign=Lexology+subscriber+daily+feed&amp;utm_content=Lexology+Daily+Newsfeed+2024-09-10&amp;utm_term=\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">lexology.com<\/span><\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>V posledn\u00fdch rokoch neust\u00e1le rast\u00face povedomie spotrebite\u013eov o ochrane kl\u00edmy a \u017eivotn\u00e9ho prostredia viedlo k rast\u00facemu v\u00fdznamu a \u0161\u00edreniu vyhl\u00e1sen\u00ed o udr\u017eate\u013enosti v reklame, takzvan\u00fdch zelen\u00fdch tvrdeniach. Niekedy sa pou\u017e\u00edvaj\u00fa vyhroten\u00e9 formul\u00e1cie ako \u201e100 % CO2-neutr\u00e1lne\u201c, v\u00e1gne vyjadrenia ako \u201epriate\u013esk\u00fd ku kl\u00edme\u201c alebo r\u00f4zne pe\u010date kvality. Spotrebite\u013eom to \u010dasto s\u0165a\u017euje overenie pravdivosti tak\u00fdchto reklamn\u00fdch tvrden\u00ed. [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-30201","post","type-post","status-publish","format-standard","hentry","category-greenwashing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/30201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/comments?post=30201"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/30201\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/media?parent=30201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/categories?post=30201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/tags?post=30201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}