{"id":28455,"date":"2024-06-20T12:39:24","date_gmt":"2024-06-20T10:39:24","guid":{"rendered":"https:\/\/www.co2news.sk\/?p=28455"},"modified":"2025-10-07T07:13:51","modified_gmt":"2025-10-07T05:13:51","slug":"%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b6%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a6%d9%8a%d8%9f","status":"publish","type":"post","link":"https:\/\/www.co2news.sk\/ar\/2024\/06\/20\/%d9%85%d8%a7-%d9%87%d9%88-%d8%a7%d9%84%d8%aa%d8%b6%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a6%d9%8a%d8%9f\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a\u061f"},"content":{"rendered":"<p>\u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a\u060c \u0623\u0648 \u0645\u0627 \u064a\u064f\u0633\u0645\u0649 \u0623\u064a\u0636\u064b\u0627 \u0628\u0640&quot;\u0627\u0644\u0644\u0645\u0639\u0627\u0646 \u0627\u0644\u0623\u062e\u0636\u0631&quot;\u060c 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2005\/29\/EC \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0644\u0629<\/strong><\/p>\n<p>\u064a\u062d\u0638\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0628\u064a\u0626\u064a\u0629 \u0645\u0636\u0644\u0644\u0629 \u0623\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0636\u0631 \u0627\u0644\u0645\u064f\u0636\u0644\u0644. \u0648\u064a\u0647\u062f\u0641 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0625\u0644\u0649 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u064f\u0636\u0644\u0644\u060c \u0648\u064a\u062a\u0646\u0627\u0648\u0644 \u0623\u0633\u0627\u0644\u064a\u0628 \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n<p><strong>\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062a\u0648\u062c\u064a\u0647 2005\/29\/EC:<\/strong><\/p>\n<ul>\n<li>\u064a\u062d\u0638\u0631 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0648\u0627\u0644\u062a\u0642\u0635\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0639\u0629: \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0642\u062f\u064a\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0630\u0628\u0629 \u0623\u0648 \u0625\u062e\u0641\u0627\u0621 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u0627\u062f\u064a\u0629.<\/li>\n<li>\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0636\u0644\u0644\u0629: \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0644\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0634\u0623\u0646 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.<\/li>\n<li>\u0648\u0636\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0644\u0629: \u0627\u0644\u0646\u0638\u0631 \u0641\u064a\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/li>\n<\/ul>\n<hr \/>\n<p><strong>\ud83c\udfdb\ufe0f \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/strong><\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0648\u062c\u064a\u0647 2010\/30\/EU \u0628\u0634\u0623\u0646 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0637\u0627\u0642\u0629: \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0644\u0628 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 \u0639\u0646 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n<li>\u0627\u0644\u0644\u0627\u0626\u062d\u0629 (\u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a) 2018\/841 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u0627\u0644\u0628\u0631\u0644\u0645\u0627\u0646 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648\u0627\u0644\u0645\u062c\u0644\u0633 \u0628\u0634\u0623\u0646 \u0625\u062f\u0631\u0627\u062c \u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u063a\u0627\u0632\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0628\u0627\u0633 \u0627\u0644\u062d\u0631\u0627\u0631\u064a \u0648\u0625\u0632\u0627\u0644\u062a\u0647\u0627 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0631\u0627\u0636\u064a \u0648\u062a\u063a\u064a\u064a\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0631\u0627\u0636\u064a \u0648\u0627\u0644\u062d\u0631\u0627\u062c\u0629: \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u063a\u0627\u0632\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0628\u0627\u0633 \u0627\u0644\u062d\u0631\u0627\u0631\u064a \u0648\u0625\u0632\u0627\u0644\u062a\u0647\u0627\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0639\u0632\u0632 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0643\u0645\u0627 \u064a\u0635\u062f\u0631 \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0645\u0628\u0627\u062f\u0626 \u062a\u0648\u062c\u064a\u0647\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0639\u0632\u064a\u0632 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0636\u062f \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a.<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a \u0647\u0648 \u0645\u0645\u0627\u0631\u0633\u0629 \u0645\u0636\u0644\u0644\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0623\u0643\u062b\u0631 \u0635\u062f\u0627\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u0645\u0645\u0627 \u0647\u064a \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/li>\n<li>\u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u062e\u0636\u0631\u0627\u0621 \u0647\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u062d\u064a\u062d\u0629 \u0648\u0645\u062b\u0628\u062a\u0629 \u062d\u0648\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0645\u0645\u0627\u0631\u0633\u0629 \u0645\u0627. <em><strong>SpringR<\/strong><\/em><\/li>\n<\/ul>\n<p>\u0642\u062f \u064a\u0647\u0645\u0643 \u0645\u0627 \u064a\u0644\u064a: <a href=\"https:\/\/www.plotbase.sk\/blog\/vyuzitie-ekologickych-materialov\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><em>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/em><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.plotbase.sk\/blog\/vyuzitie-ekologickych-materialov\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37929\" src=\"https:\/\/www.co2news.sk\/wp-content\/uploads\/2024\/06\/logo-mobile.png\" alt=\"\" width=\"258\" height=\"100\" srcset=\"https:\/\/www.co2news.sk\/wp-content\/uploads\/2024\/06\/logo-mobile.png 258w, https:\/\/www.co2news.sk\/wp-content\/uploads\/2024\/06\/logo-mobile-18x7.png 18w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Greenwashing alebo tie\u017e \u201egreen sheen\u201c (\u201ezelen\u00fd lesk\u201c) je pojem z angli\u010dtiny, ktor\u00fd vznikol spojen\u00edm slov &#8222;green&#8220; (zelen\u00fd v zmysle ekologick\u00fd) a &#8222;whitewashing&#8220; (manipulat\u00edvna technika zatajovania nepriazniv\u00fdch faktov za \u00fa\u010delom zlep\u0161enia verejnej mienky). Greenwashing ozna\u010duje marketingov\u00fa strat\u00e9giu, ktor\u00e1 vytv\u00e1ra dojem, \u017ee produkty, ciele a z\u00e1sady spolo\u010dnosti s\u00fa \u0161etrn\u00e9 k \u017eivotn\u00e9mu prostrediu. Firmy \u010dasto pou\u017e\u00edvaj\u00fa v\u00fdrazy ako [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-28455","post","type-post","status-publish","format-standard","hentry","category-uhlikova_gramotnost"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/28455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/comments?post=28455"}],"version-history":[{"count":0,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/posts\/28455\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/media?parent=28455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/categories?post=28455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.co2news.sk\/ar\/wp-json\/wp\/v2\/tags?post=28455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}